ARMANI

Campaign > CODE
Agency > Armando Testa
Role > ACD and Creative Technologist

CODE Classic, red and elegant. CODE Profumo, cooler and rocker. Two different atmospheres, two parallel worlds that meet in just one point: their vibrating power on women triggered by Chris Pine.

Join the Armani Code Interactive Experience and discover your codes of seduction. The idea is to let the users play the role of Chris Pine in an interactive video which will guide them into a 3-steps info-game that helps them to bring out their codes of seduction. (self-confidence, irony and the style connected to the context).