Problem: China has a new generation of 30-something luxury consumers and they see Audi as old fashioned and unprogressive.

Solution: To appeal to a the new generation of successful entrepreneur, Audi taps into the emerging ‘maker culture’ fueling China’s future. We established Audi as the champion of innovative makers.
Client: AUDI
Category: PRINT
Role: CONCEPTOR, ART DIRECTOR
Agency: BBH Shanghai



Headline: Lets build a future we’d all like to see.


Headline:  Introducing the Audi that charges itself. If only it would clean itself too.
Tagline: Lets build a future we’d all like to see.


Headline: The evolution of road safety, as seen by Audi (and pedestrians).
Tagline: Lets build a future we’d all like to see


Headline:  The school run, brought to you by Audi driverless technology.
Tagline: Lets build a future we’d all like to see.


Headline: Look forward to sleeping behind the wheel, courtesy of Audi.
Tagline: Lets build a future we’d all like to see.

 
andreabassi