Problem: China has a new generation of 30-something luxury consumers and they see Audi as old fashioned and unprogressive.

Solution: To appeal to a the new generation of successful entrepreneur, Audi taps into the emerging ‘maker culture’ fueling China’s future. We established Audi as the champion of innovative makers.
Client: AUDI
Category: PRINT
Role: CONCEPTOR, ART DIRECTOR
Agency: BBH Shanghai


 
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