Problem: China has a new generation of 30-something luxury consumers and they see Audi as old fashioned and unprogressive.
Solution: To appeal to a the new generation of successful entrepreneur, Audi taps into the emerging ‘maker culture’ fueling China’s future. We established Audi as the champion of innovative makers.
Solution: To appeal to a the new generation of successful entrepreneur, Audi taps into the emerging ‘maker culture’ fueling China’s future. We established Audi as the champion of innovative makers.
Client: AUDI
Category: PRINT
Role: CONCEPTOR, ART DIRECTOR
Agency: BBH Shanghai
Category: PRINT
Role: CONCEPTOR, ART DIRECTOR
Agency: BBH Shanghai
![](https://freight.cargo.site/t/original/i/fa01ca6f86115eb7e3f0e89d147f5eaff3cc3332a90b3f3a910c6e989956abda/Master-KV1_0802_OOH-Master.jpg)
Headline: Lets build a future we’d all like to see
![](https://freight.cargo.site/t/original/i/8f5f210e2f9a3777d56ca9350678a3385172763219d457704b241a348485f94b/Master-KV3_0802_Master-Hor.jpg)
Headline: The evolution of road safety, as seen by Audi (and pedestrians).
Tagline: Lets build a future we’d all like to see
![](https://freight.cargo.site/t/original/i/d4b66d914f320620b7a7be826547a91c1da7766985edbb61302a2f4d8150750f/Master-KV4_0802_Master-Hor.jpg)
Headline: The school run, brought to you by Audi driverless technology.
Tagline: Lets build a future we’d all like to see.
![](https://freight.cargo.site/t/original/i/3551e1928f473aad03044562d6111c86b43101d8457b3d79d98ad3a7d5af8cc4/Master-KV5_0802_Master-Hor.jpg)
Headline: Look forward to sleeping behind the wheel, courtesy of Audi.
Tagline: Lets build a future we’d all like to see.