Help drive Audi’s brand image in China, 3 influential Audi drivers who shared the same pioneering spirit as Audi were enlisted to tell their inspiring stories of their firsts.

Hao Jinfang - The firsts Chinese woman to win the Hugo literary award for science ction.
Cheng Congfu - The firsts Chinese racer to compete at LeMans.
Ma Long - The firsts player to complete the table tennis grand slam.
Client: AUDI
Category: FILM
Role: ACD / Art Director
Agency: BBH Shanghai