16.11.2018. Theresa May returned from Brussels with ‘the deal’. But for the British public it was 500 pages of gobbledeygook. The People’s Vote campaign needed to frame it in a way the public could understand, so we hijacked the biggest deal of the year and turned Brexit into the worst Black Friday deal ever. Promoted by shouty sales posters, the Brexit Minimart ‘Costupper’ stocked rebranded productsand services typical to a corner shop. The launch earned national and international news coverage and 110 million ‘impressions’ apparently. Oh, and we’d like to think it helped get the deal rejected.
BREX!T MINIMART

Client: People’s Vote

Role: ART DIRECTOR





 
andreabassi