LAND ROVER DISCOVERY

Campaign > Wild King
Agency > Spark44 Shanghai 
Role > Creative Director 

In China Land Rover doesn’t have the same 4x4 heratige that it has in the west, so our job was to introduce it. As Land Rover translates to ‘Tiger’ in chinese we decided to go back to basics and create a campaign that used simple facts about Discovery’s world class technology and bring them to life in the wild, whilst proving there was only one animal that could truely conquer all terrains.