LG

Campaign > S8 launch
Agency > BBH China
Role > ACD

A multifunctional interactive space, made up ofthousands of LG A phones that creates a never-been-doneviewer experience. The LG DOME subvert the concept of 360 view, where the performer is at thecore of the experience rather than all around.
The DOME can live stream, capture image from every angle, use flashes to create light choreography, etc. The shell of the DOME with the new P-OLED screen give to the audience a brilliant and vivid view of the performance happening in the inside.