AUDI
Campaign > Audi Innovation
Wild KingAgency > BBH China
Role > Concept and R&D
In China, the world capital of bike sharing, no bike has headlights, making it dangerous for both riders and drivers at night. Lets show how Audi envisages a future that's better for everyone that uses the road, not just drivers by collaborating with inventor Ann Makosinski to create Audi Lifebar - a battery free handle bar that uses human heat to power it's lights and make the roads safer for everyone.
![](https://freight.cargo.site/t/original/i/84ee58fe7a342b5add05aeef502a247e1178b60e801ae7d8b791a2482f87aaf1/lifebar_BN.png)
![](https://freight.cargo.site/t/original/i/35e17832bd607f949d6960095cf29bbe18e1d09f8abf62395cbb850b0fe4b1a8/lifebar_eploded_view.png)
![](https://freight.cargo.site/t/original/i/d357f873d57e3ec02b10d96ee4ed18bcd05bc213683ca723c74bb70e7bd7d126/lifebar_detail_pelier_tile.png)
![](https://freight.cargo.site/t/original/i/6628bbca6c5ebf318caf7dd31d9b27b2302786586b42139d04b68b86751cb097/lifebar_detail.png)
![](https://freight.cargo.site/t/original/i/628467ba72629cfc928cfee2c50027b8f5e41fda3ab2ee3e1257026ff3799b89/lifebar_side.png)
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