Audi: Bring Audi's new campaign 'Let's build a future we would all like to see' to life specifically for the Chinese consumer.

BBH:
In China, the world capital of bike sharing, no bike has headlights, making it dangerous for both riders and drivers at night. Lets show how Audi envisages a future that's better for everyone that uses the road, not just drivers by collaborating with inventor Ann Makosinski to create Audi Lifebar - a battery free handle bar that uses human heat to power it's lights and make the roads safer for everyone.
   
Client: AUDI
Category: PRODUCT, INTERACTIVE
Role: CONCEPTOR, CREATIVE DIRECTOR
Agency: BBH Shanghai


 
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