AUDI

Campaign > Audi Innovation
Wild KingAgency > BBH China
Role > Concept and R&D

In China, the world capital of bike sharing, no bike has headlights, making it dangerous for both riders and drivers at night. Lets show how Audi envisages a future that's better for everyone that uses the road, not just drivers by collaborating with inventor Ann Makosinski to create Audi Lifebar - a battery free handle bar that uses human heat to power it's lights and make the roads safer for everyone.