NIVEA Global Rebranding and Launch

Agency > Publicis One Touch
Role > Creative Director
When > 2023-2026


For the past few years, I’ve been Publicis One Touch’s go-to creative for all things NIVEA. From winning pitches and rebooting brand campaigns, to launching products across markets, building social impact platforms and stepping in on last-minute emergencies. I’ve consistently helped the brand retain its edge and have always delivered. Below are a few examples of work that has survived many, many, many rounds of research.