In January 2020 I helped Samsung introduce their innovations to the world at the annual CES Vegas Event. The film leveraged consumer passion for technolgy to deliver experiences, whilst giving the future of technology a friendly face, literally. The film was shared on social channels directly after the CES presentation and attracted over 4 million views on Youtube within 24hrs.
SAMSUNG AGE OF EXPERIENCE

Client: BBH China

Role: CONCEPT 





 
andreabassi