https://www.andreabassi.org andreabassi Tue, 19 May 2026 03:05:08 +0000 https://www.andreabassi.org en https://www.andreabassi.org/andreabassi Tue, 19 Sep 2017 23:21:13 +0000 andreabassi https://www.andreabassi.org/andreabassi https://www.andreabassi.org/NIVEA Wed, 14 Apr 2021 10:02:57 +0000 andreabassi https://www.andreabassi.org/NIVEA NIVEA Global Rebranding and LaunchAgency &gt; Publicis One TouchRole &gt; Creative Director When &gt; 2023-2026 For the past few years, I’ve been Publicis One Touch’s go-to creative for all things NIVEA. From winning pitches and rebooting brand campaigns, to launching products across markets, building social impact platforms and stepping in on last-minute emergencies. I’ve consistently helped the brand retain its edge and have always delivered. Below are a few examples of work that has survived many, many, many rounds of research. <img width="1920" height="600" width_o="1920" height_o="600" data-src="https://freight.cargo.site/t/original/i/7bf273b0ff92955e946122c30d2e67d4e0e3748b3385911f30690a7896895a64/headers-skin-brand.png" data-mid="248241215" border="0" src="https://freight.cargo.site/w/1000/i/7bf273b0ff92955e946122c30d2e67d4e0e3748b3385911f30690a7896895a64/headers-skin-brand.png" /> <img width="1920" height="600" width_o="1920" height_o="600" data-src="https://freight.cargo.site/t/original/i/661ec6279a48a9d74a601829290c0f56add3a4bc70d66e358af02b4ff9de2f02/headers-nivea-connect.png" data-mid="248958684" border="0" src="https://freight.cargo.site/w/1000/i/661ec6279a48a9d74a601829290c0f56add3a4bc70d66e358af02b4ff9de2f02/headers-nivea-connect.png" /> <img width="3394" height="1986" width_o="3394" height_o="1986" data-src="https://freight.cargo.site/t/original/i/bf76ebd58e5cd1ed69ed1ddaca04113660a6af496d0de0cd73fac5b5948285d3/Screenshot-2026-06-01-at-17.02.42.png" data-mid="248958687" border="0" src="https://freight.cargo.site/w/1000/i/bf76ebd58e5cd1ed69ed1ddaca04113660a6af496d0de0cd73fac5b5948285d3/Screenshot-2026-06-01-at-17.02.42.png" /> INDEX https://www.andreabassi.org/IDI-EVOLUTION Tue, 19 May 2026 03:05:08 +0000 andreabassi https://www.andreabassi.org/IDI-EVOLUTION IDI EVOLUTIONAgency &gt; IDI EVOLUTIONRole &gt; Creative DirectorWhen &gt; 2026 We launched the IDI EVOLUTION Box Series with a holistic communication kit designed exclusively for dental practices to communicate with their patients. Assets include a humorous print, film and social campaign that features mouths sarcastically reassuring their owners that dentistry isn’t to be feared. A.I. product demos that can be tailored to feature individuals dentists, and stand design for the Expodental 2026 event in Italy. 🦷✨ <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/fa8d352adfa4323356592c1117d9780d7bb4edfe44b82670a8e8ea1599d36ec0/EXPO-26-collage.png" data-mid="248885977" border="0" src="https://freight.cargo.site/w/1000/i/fa8d352adfa4323356592c1117d9780d7bb4edfe44b82670a8e8ea1599d36ec0/EXPO-26-collage.png" /> <img width="1928" height="2755" width_o="1928" height_o="2755" data-src="https://freight.cargo.site/t/original/i/5e7ee3d99014c191a99e115429f55c6be2344f8fad8c431d2fcd760c683b1e3e/Idibox-poster100x70-3-dragged.png" data-mid="248454029" border="0" src="https://freight.cargo.site/w/1000/i/5e7ee3d99014c191a99e115429f55c6be2344f8fad8c431d2fcd760c683b1e3e/Idibox-poster100x70-3-dragged.png" /> <img width="1928" height="2755" width_o="1928" height_o="2755" data-src="https://freight.cargo.site/t/original/i/65c01db3ff7713ab5e91f4e5e46468d5596c320c84e476fc9a3c6477d6cdf186/Idibox-poster100x70-4-dragged.png" data-mid="248454030" border="0" src="https://freight.cargo.site/w/1000/i/65c01db3ff7713ab5e91f4e5e46468d5596c320c84e476fc9a3c6477d6cdf186/Idibox-poster100x70-4-dragged.png" /> <img width="1928" height="2755" width_o="1928" height_o="2755" data-src="https://freight.cargo.site/t/original/i/f37c2671ec5ba706e3bb4cf24a17bec0d56afb0ca2e32b2471c28a2e9b027571/Idibox-poster100x70-2-dragged.png" data-mid="248454028" border="0" src="https://freight.cargo.site/w/1000/i/f37c2671ec5ba706e3bb4cf24a17bec0d56afb0ca2e32b2471c28a2e9b027571/Idibox-poster100x70-2-dragged.png" /> <img width="1928" height="2755" width_o="1928" height_o="2755" data-src="https://freight.cargo.site/t/original/i/e819f0a92f2b86982ace478d7b59e7c7e13456cbd9b88dfc3ebd74de88839c05/Idibox-poster100x70-5-dragged.png" data-mid="248454031" border="0" src="https://freight.cargo.site/w/1000/i/e819f0a92f2b86982ace478d7b59e7c7e13456cbd9b88dfc3ebd74de88839c05/Idibox-poster100x70-5-dragged.png" /> <img width="1928" height="2755" width_o="1928" height_o="2755" data-src="https://freight.cargo.site/t/original/i/ccf955d5ecc237ac12a2c01ed2eef107de441fe4ddf450a7aa232bfcf2112562/Idibox-poster100x70-7-dragged.png" data-mid="248454033" border="0" src="https://freight.cargo.site/w/1000/i/ccf955d5ecc237ac12a2c01ed2eef107de441fe4ddf450a7aa232bfcf2112562/Idibox-poster100x70-7-dragged.png" /> <img width="1928" height="2755" width_o="1928" height_o="2755" data-src="https://freight.cargo.site/t/original/i/911eee7a6e6a47093e3346575b5ab7b4c0904a07fbdf69ac70db64212cd1c2b0/Idibox-poster100x70-6-dragged.png" data-mid="248454032" border="0" src="https://freight.cargo.site/w/1000/i/911eee7a6e6a47093e3346575b5ab7b4c0904a07fbdf69ac70db64212cd1c2b0/Idibox-poster100x70-6-dragged.png" /> <img width="1928" height="2755" width_o="1928" height_o="2755" data-src="https://freight.cargo.site/t/original/i/c384ffec51e3bda78ddd0b6f643010713de8c3955ed7cdf8e2f123a086dbf0c4/Idibox-poster100x70-1-dragged.png" data-mid="248454027" border="0" src="https://freight.cargo.site/w/1000/i/c384ffec51e3bda78ddd0b6f643010713de8c3955ed7cdf8e2f123a086dbf0c4/Idibox-poster100x70-1-dragged.png" /> INDEX https://www.andreabassi.org/SAMSUNG Thu, 28 May 2020 10:24:21 +0000 andreabassi https://www.andreabassi.org/SAMSUNG SAMSUNG Campaign &gt; Age of Experience Agency &gt; BBH China Role &gt; Concept Art&nbsp; In January 2020 I helped Samsung introduce their innovations to the world at the annual CES Vegas Event. The film leveraged consumer passion for technolgy to deliver experiences, whilst giving the future of technology a friendly face, literally. The film was shared on social channels directly after the CES presentation and attracted over 4 million views on Youtube within 24hrs. &nbsp; INDEX https://www.andreabassi.org/BREX-T-MINIMART Mon, 18 Feb 2019 13:50:00 +0000 andreabassi https://www.andreabassi.org/BREX-T-MINIMART BREX!T MINIMART Campaign &gt; Brexit Minimart Agency &gt; People's Vote Role &gt; Concept Art 16.11.2018. Theresa May returned from Brussels with ‘the deal’. But for the British public it was 500 pages of gobbledeygook. The People’s Vote campaign needed to frame it in a way the public could understand, so we hijacked the biggest deal of the year and turned Brexit into the worst Black Friday deal ever. Promoted by shouty sales posters, the Brexit Minimart ‘Costupper’ stocked rebranded productsand services typical to a corner shop. The launch earned national and international news coverage and 110 million ‘impressions’ apparently. Oh, and we’d like to think it helped get the deal rejected. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9ecefd1c70cf539ea4ce7e2c080e33c5d074d3a67594f29d535c1bab12047834/shop.png" data-mid="35683155" border="0" src="https://freight.cargo.site/w/1000/i/9ecefd1c70cf539ea4ce7e2c080e33c5d074d3a67594f29d535c1bab12047834/shop.png" /> <img width="1616" height="937" width_o="1616" height_o="937" data-src="https://freight.cargo.site/t/original/i/55982b0f3fd804cedd918e18eba22d88ad8c0bbdf4cc23fba0438b172b449ed8/shop-1.png" data-mid="35683394" border="0" src="https://freight.cargo.site/w/1000/i/55982b0f3fd804cedd918e18eba22d88ad8c0bbdf4cc23fba0438b172b449ed8/shop-1.png" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/657450c2db89650a5d5208f653a2d266c7632a2583430b8fc8afc39324edfb83/1MM.jpg" data-mid="35683199" border="0" src="https://freight.cargo.site/w/960/i/657450c2db89650a5d5208f653a2d266c7632a2583430b8fc8afc39324edfb83/1MM.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9adb5fcf516c2133e5a98f27c0a3782abb1c8623e8fcfd2f5e375318d6f43504/50.jpg" data-mid="35683221" border="0" src="https://freight.cargo.site/w/960/i/9adb5fcf516c2133e5a98f27c0a3782abb1c8623e8fcfd2f5e375318d6f43504/50.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ba23333afa6d839158cccb3866a90be77d261c791fe06ef36195058f69155d1b/110.jpg" data-mid="35683357" border="0" src="https://freight.cargo.site/w/960/i/ba23333afa6d839158cccb3866a90be77d261c791fe06ef36195058f69155d1b/110.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2cea8e82099261359f152e1be8e4ca36c9d8bb0e1032597b1d244749003d3755/1D.jpg" data-mid="35683359" border="0" src="https://freight.cargo.site/w/960/i/2cea8e82099261359f152e1be8e4ca36c9d8bb0e1032597b1d244749003d3755/1D.jpg" /> <img width="1616" height="937" width_o="1616" height_o="937" data-src="https://freight.cargo.site/t/original/i/22c45656a6ba9006c7a9a4c6453637fbf54afaf2c3d0611162b43c9fcc83a450/shop-4.png" data-mid="35683473" border="0" src="https://freight.cargo.site/w/1000/i/22c45656a6ba9006c7a9a4c6453637fbf54afaf2c3d0611162b43c9fcc83a450/shop-4.png" /> <img width="1616" height="937" width_o="1616" height_o="937" data-src="https://freight.cargo.site/t/original/i/61d4738d20c464e74e7ef64d4feb053fe34329d81252f2da6d5532d944119ded/shop-3.png" data-mid="35683463" border="0" src="https://freight.cargo.site/w/1000/i/61d4738d20c464e74e7ef64d4feb053fe34329d81252f2da6d5532d944119ded/shop-3.png" /> <img width="1820" height="2256" width_o="1820" height_o="2256" data-src="https://freight.cargo.site/t/original/i/dd86ba7b4d3e0302da2079842ac447f74c7ec0a626af0b4c42fdcaeca647163f/full-products.png" data-mid="35683603" border="0" src="https://freight.cargo.site/w/1000/i/dd86ba7b4d3e0302da2079842ac447f74c7ec0a626af0b4c42fdcaeca647163f/full-products.png" /> INDEX https://www.andreabassi.org/LAND-ROVER Sun, 07 Oct 2018 10:52:15 +0000 andreabassi https://www.andreabassi.org/LAND-ROVER LAND ROVER DISCOVERY Campaign &gt; Wild King Agency &gt;&nbsp;Spark44 Shanghai&nbsp;Role &gt; Creative Director&nbsp; In China Land Rover doesn’t have the same 4x4 heratige that it has in the west, so our job was to introduce it. As Land Rover translates to ‘Tiger’ in chinese we decided to go back to basics and create a campaign that used simple facts about Discovery’s world class technology and bring them to life in the wild, whilst proving there was only one animal that could truely conquer all terrains. <img width="4724" height="2362" width_o="4724" height_o="2362" data-src="https://freight.cargo.site/t/original/i/77f4a99e6a5f9791ed34d1042a79e955f6e0c164dfe8d0978c3bfeff62eb5936/LR-Bison-NEW.JPG" data-mid="25658419" border="0" src="https://freight.cargo.site/w/1000/i/77f4a99e6a5f9791ed34d1042a79e955f6e0c164dfe8d0978c3bfeff62eb5936/LR-Bison-NEW.JPG" /><img width="4724" height="2362" width_o="4724" height_o="2362" data-src="https://freight.cargo.site/t/original/i/f8a0bfb4c47b94d31da1386387a47a2987d95964bf4f66b1d77254dec469919d/LR-Seal-NEW.JPG" data-mid="25658421" border="0" src="https://freight.cargo.site/w/1000/i/f8a0bfb4c47b94d31da1386387a47a2987d95964bf4f66b1d77254dec469919d/LR-Seal-NEW.JPG" /><img width="4724" height="2362" width_o="4724" height_o="2362" data-src="https://freight.cargo.site/t/original/i/d7e1cffe3c1d6d76818620ffd8a689de22fa614c2df2139581bcaa0f34d6e85e/LR-Penguins-NEW.jpg" data-mid="25658420" border="0" src="https://freight.cargo.site/w/1000/i/d7e1cffe3c1d6d76818620ffd8a689de22fa614c2df2139581bcaa0f34d6e85e/LR-Penguins-NEW.jpg" /> INDEX https://www.andreabassi.org/LIFEBAR Sun, 11 Feb 2018 18:57:19 +0000 andreabassi https://www.andreabassi.org/LIFEBAR AUDICampaign &gt; Audi InnovationWild KingAgency &gt; BBH ChinaRole &gt; Concept and R&amp;D In China, the world capital of bike sharing, no bike has headlights, making it dangerous for both riders and drivers at night. Lets show how Audi envisages a future that's better for everyone that uses the road, not just drivers by collaborating with inventor Ann Makosinski to create Audi Lifebar - a battery free handle bar that uses human heat to power it's lights and make the roads safer for everyone. &nbsp; &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/84ee58fe7a342b5add05aeef502a247e1178b60e801ae7d8b791a2482f87aaf1/lifebar_BN.png" data-mid="11065815" border="0" src="https://freight.cargo.site/w/1000/i/84ee58fe7a342b5add05aeef502a247e1178b60e801ae7d8b791a2482f87aaf1/lifebar_BN.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/35e17832bd607f949d6960095cf29bbe18e1d09f8abf62395cbb850b0fe4b1a8/lifebar_eploded_view.png" data-mid="11065823" border="0" src="https://freight.cargo.site/w/1000/i/35e17832bd607f949d6960095cf29bbe18e1d09f8abf62395cbb850b0fe4b1a8/lifebar_eploded_view.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d357f873d57e3ec02b10d96ee4ed18bcd05bc213683ca723c74bb70e7bd7d126/lifebar_detail_pelier_tile.png" data-mid="11065819" border="0" src="https://freight.cargo.site/w/1000/i/d357f873d57e3ec02b10d96ee4ed18bcd05bc213683ca723c74bb70e7bd7d126/lifebar_detail_pelier_tile.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6628bbca6c5ebf318caf7dd31d9b27b2302786586b42139d04b68b86751cb097/lifebar_detail.png" data-mid="11065821" border="0" src="https://freight.cargo.site/w/1000/i/6628bbca6c5ebf318caf7dd31d9b27b2302786586b42139d04b68b86751cb097/lifebar_detail.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/628467ba72629cfc928cfee2c50027b8f5e41fda3ab2ee3e1257026ff3799b89/lifebar_side.png" data-mid="11065827" border="0" src="https://freight.cargo.site/w/1000/i/628467ba72629cfc928cfee2c50027b8f5e41fda3ab2ee3e1257026ff3799b89/lifebar_side.png" /> INDEX https://www.andreabassi.org/AUDI-Hao-Jinfan Tue, 19 Sep 2017 23:48:52 +0000 andreabassi https://www.andreabassi.org/AUDI-Hao-Jinfan AUDI Campaign &gt; Audi Driver Image Agency &gt; BBH China Role &gt; ACD&nbsp; Help drive Audi’s brand image in China, 3 influential Audi drivers who shared the same pioneering spirit as Audi were enlisted to tell their inspiring stories of their firsts.Hao Jinfang - The firsts Chinese woman to win the Hugo literary award for science ction. <img width="701" height="1031" width_o="701" height_o="1031" data-src="https://freight.cargo.site/t/original/i/49f11231e0c7b855713e191af1a3750d8381506bc57490ad693742761bf93610/HJF_Print.jpg" data-mid="4217168" border="0" src="https://freight.cargo.site/w/701/i/49f11231e0c7b855713e191af1a3750d8381506bc57490ad693742761bf93610/HJF_Print.jpg" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/ea1cb141e05fc502484ec1184c3180f1e1fdb6ff7608f30e3f0afb7952c20e4a/IMG_1753.PNG" data-mid="6381857" border="0" src="https://freight.cargo.site/w/750/i/ea1cb141e05fc502484ec1184c3180f1e1fdb6ff7608f30e3f0afb7952c20e4a/IMG_1753.PNG" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/6b1aeb36245d99b92be69aa44603f2eb769677d2e79341173169979b4a450bb6/IMG_1754.PNG" data-mid="6381863" border="0" src="https://freight.cargo.site/w/750/i/6b1aeb36245d99b92be69aa44603f2eb769677d2e79341173169979b4a450bb6/IMG_1754.PNG" /> INDEX https://www.andreabassi.org/AUDI-Cheng-Congfu Tue, 09 Feb 2021 19:53:32 +0000 andreabassi https://www.andreabassi.org/AUDI-Cheng-Congfu AUDICampaign &gt; Audi Driver ImageAgency &gt; BBH ChinaRole &gt; ACD Help drive Audi’s brand image in China, 3 influential Audi drivers who shared the same pioneering spirit as Audi were enlisted to tell their inspiring stories of their firsts. Cheng Congfu - The firsts Chinese racer to compete at LeMans. <img width="701" height="1031" width_o="701" height_o="1031" data-src="https://freight.cargo.site/t/original/i/7ff882eef3072ea1949eb54b2a04e0b243f8a2e5c78333c79eede5c0762e76f3/CCF_Print.jpg" data-mid="98359430" border="0" src="https://freight.cargo.site/w/701/i/7ff882eef3072ea1949eb54b2a04e0b243f8a2e5c78333c79eede5c0762e76f3/CCF_Print.jpg" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/8e1e73e15c747092236a8080267f8fa10a1948b4be27b3320f8a99e3e276ec56/IMG_1755.PNG" data-mid="98359434" border="0" src="https://freight.cargo.site/w/750/i/8e1e73e15c747092236a8080267f8fa10a1948b4be27b3320f8a99e3e276ec56/IMG_1755.PNG" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/75948bf070f9f16169eeabd8aa7105a615745903ed207b34e2220e62a0b97be7/IMG_1757.PNG" data-mid="98359437" border="0" src="https://freight.cargo.site/w/750/i/75948bf070f9f16169eeabd8aa7105a615745903ed207b34e2220e62a0b97be7/IMG_1757.PNG" /> INDEX https://www.andreabassi.org/AUDI-Ma-Long Tue, 09 Feb 2021 19:53:35 +0000 andreabassi https://www.andreabassi.org/AUDI-Ma-Long AUDICampaign &gt; Audi Driver ImageAgency &gt; BBH ChinaRole &gt; ACD Help drive Audi’s brand image in China, 3 influential Audi drivers who shared the same pioneering spirit as Audi were enlisted to tell their inspiring stories of their firsts. Ma Long - The firsts player to complete the table tennis grand slam. <img width="701" height="1031" width_o="701" height_o="1031" data-src="https://freight.cargo.site/t/original/i/6d02d19590eef3daecd231eb5a87ca599429c8e67a04d434cb14eb6a3d66e957/ML_Print.png" data-mid="98359442" border="0" src="https://freight.cargo.site/w/701/i/6d02d19590eef3daecd231eb5a87ca599429c8e67a04d434cb14eb6a3d66e957/ML_Print.png" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/0fbcbbad7cb5c34351555744124d6174692dfd21994c0c6b5dbb6341c402152d/IMG_1760.PNG" data-mid="98359445" border="0" src="https://freight.cargo.site/w/750/i/0fbcbbad7cb5c34351555744124d6174692dfd21994c0c6b5dbb6341c402152d/IMG_1760.PNG" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/2d622bd9cf6d39670769a32d5aa3aaccbe677c3542f66f29d9f21aba0de04173/IMG_1763.PNG" data-mid="98359448" border="0" src="https://freight.cargo.site/w/750/i/2d622bd9cf6d39670769a32d5aa3aaccbe677c3542f66f29d9f21aba0de04173/IMG_1763.PNG" /> INDEX